One of the biggest challenges of wild and sustainable fishing is not knowing what the catch will be.
A rancher can count the heads of their cattle and a farmer can plant more seeds.
But fishermen don't know what's out there until it's caught.
We don't know what species will be abundant in any given season, and which ones won't come in as strong.
Every year brings different blessings and challenges, which is one reason I think fishermen are so resilient.
One of the ways we deal with the challenge of unknown and ever-changing inventories is by offering our seasonal variety subscription box.
The seasonal variety box is a perfect way for our customers to receive in-season fish throughout the year without having to keep track of the seasonality of each species themselves.
It also allows us to manage our inventory in the winter so we can seamlessly fulfill orders with species that are still available while others are sold out.
For example, we fill the seasonal variety box with Copper River sockeye during the spring sockeye season, and then automatically switch to Copper River Coho when it opens in the fall. During the winter, we are able to fill with a variety of the most abundant and available species.
The seasonal variety box is the ultimate win-win.
You get the freshest in-season and most abundant fish, while we get the freedom to manage our inventory based on the actual catch.
Thank you for purchasing the seasonal variety box. It's available as a one-time purchase or subscription (every 1, 2 or 3 months).
