Why I Stopped Chasing Social Media
(And What I Do Instead)
Let me be honest with you: I don't love social media.
I know that's not what you're supposed to say when you run a small business. But somewhere along the way, I realized I was spending more time trying to keep up with platforms than actually connecting with the people who love our fish. And the results? Murky at best.
So I made a change. I leaned into something simpler, something I could actually control — a weekly email.
It sounds almost too basic, right? But here's what I discovered: email gave me something social media never could. A clear, direct line between what I shared and what actually happened in my business. When I sent a thoughtful email — one that taught something, told a story, or connected our family's history to the food on someone's table — I could see it translate into real sales. No algorithm standing between me and my customers.
I come from a fifth-generation fishing family. I have a background in nutrition and food science. And I built Sena Sea while raising three small kids. Efficiency isn't optional in my world — it's survival. So when I found something that actually worked, I stopped second-guessing it and started repeating it.
That's the habit I talked about with Lynette Dale on the Midlife Women Entrepreneurs podcast — episode 133. We dug into what it really looks like to grow a business without burning yourself out on content that doesn't convert. We talked about selling without feeling pushy, building confidence as an entrepreneur, and why your business doesn't need more noise. It needs one clear system you can come back to every single week.
If you're exhausted by the scroll — if you're doing all the "right things" on social media and still wondering why it's not translating — I think this conversation will feel like a breath of fresh air.
🎧 Listen on Apple Podcasts | Shop our wild Alaskan seafood at senasea.com
