A lot of people ask me to recommend fish for them to try.
First we discuss what type of fish they like, cooking style, how often they eat fish, etc.
Then there's seasonality to consider, and recommendations change throughout the year as different species are being landed.
For example: in the spring, you definitely want to get your hands on some Copper River Sockeye salmon, but in September you wouldn't want to miss out on Copper River Coho salmon.
After talking to a lot of customers, working with seasonality, and dealing with the unpredictability of wild fish over the years, I created the seasonal variety box.
It's now my top recommendation all year round, and fast becoming one of our best sellers.
Here's how it work...
You choose the type of fish you prefer - salmon, white fish, or both.
We offer box sizes ranging from 4 to 20 portions depending on your family size and how often you like to eat fish.
The seasonal variety box is offered as a one-time purchase, but was created with a subscription in mind -recurring order every 1, 2 or 3 months. *pro tip: you receive 10% off every box when you subscribe!
All of that makes it really easy and convenient for you, but here's what I think is the best part:
We send a different variety of species every month depending on seasonality, what's just landed, what's good, and what's abundant at the time.
Allowing us to provide species of fish based on abundance is a more sustainable approach to eating seafood. When one species is more abundant in a given year, you will receive more of it compared to a species that maybe didn't come in as strong.
Think of it like when you go to a restaurant and ask the waiter what they would recommend - throughout the year we send you different varieties every month and interesting selections. You might enjoy getting a species or cut of fish that you've never tried before.
Eating seasonal is good for the planet and delicious, but we understand that tracking the seasonality of every fish species can be overwhelming. Leave that part to the experts- it's what we do!
Lastly I know people are sometimes concerned they might not know how to cook a type of fish, so please rest assured that we include recipe cards for each species in every box.
Customizable - we offer a salmon only, white fish only or a salmon and white fish seasonal variety box. It makes it very easy to choose what type of fish you'll receive based on your overall preferences. We also offer box sizes ranging from 4 to 20 portions depending on your family size and how often you like to eat fish.
Seasonal - Eating seasonal is good for the planet and delicious, but understanding the seasonality of every fish species can be overwhelming for people. Leave that part to us- it's what we do! When you choose the seasonal variety salmon box, we always give you the species that's in season and abundant - you don't even have to think about it. Yes, that's right, subscribers receive the first of the year Copper River Sockeye automatically without even having to pre-order it!
Sustainable - Allowing us to provide species of fish based on abundance is a more sustainable approach to eating seafood. When one species is more abundant in a given year, you will receive more of it compared to a species that maybe didn't come in as strong.
Expert Choices - It's like when you go to a restaurant and ask the waiter what they would recommend. Throughout the year we send you interesting selections based on what's good, just landed, or abundant at the time. You might get a species or cut of fish that you've never tried before. We affectionately call the seasonal variety "packers choice" because it gives us some freedom and fun when packing boxes.
Subscribable - We offer the seasonal variety boxes as a one-time purchase and also as a subscription (recurring order) every 1 month, 2 months or 3 months. You choose the number of portions and how frequently you would like to recieve it.
Variety - Whether you choose salmon, white fish or both, we pack at least two different species in every box (more variety for bigger boxes). We send a different combination every month, so overtime you're never bored, and get to sample a wide variety of seasonal fish throughout the year.
Always Available - Wild fish is unpredictable by nature, and we never know how much we will catch in a given year, or what species will be more abundant. Sometimes we sell out of certain species over the winter. However, we never run out of the seasonal variety box because we have the freedom to pack a different and more abundant species when we need to...and you never have to worry about running out of wild and sustainable fish in your freezer.
Recipes - Not sure how to cook it? No worries. We send recipe cards for every species with every box.